Environmental Issues

Unsustainable economic model

Nowadays, it is so clear that the “linear” economic model (resource-production-consumption) is no longer sustainable, both due to the indiscriminate use of the planet’s limited resources and to the heavy environmental impact. Each production sector, particularly the agricultural one, needs a radical renewal based on innovative technologies capable of satisfying the ever-growing demand in a “green” and “eco-friendly” way, that is, safeguarding resources and the environment.

The many problems deriving from the so-called «Climate Change» are pushing States all over the world to massive economic support programs specifically dedicated to the development of innovative technologies and solutions aimed at improving the sustainability of production systems.

This problem is particularly felt by the younger generations, as shown by the news reported by the "Corriere della Sera" which places Italy in first place in Europe for the number of agricultural enterprises run by young people.
Despite the uncertainty and difficulties caused by the Covid-19 pandemic, "under 35s invest in their future in one of the most dynamic sectors, agriculture, so much so that analysts speak of a historic return to the land that is no longer considered the last resort, but a new container where dreams, projects, different skills and sometimes even far from those traditionally used in the agricultural world come together".

Return of young people to the earth in numbers:

  • + 14% of young entrepreneurs in agriculture compared to 2015
  • 55,000 under 35 at the helm of agricultural businesses and livestock farms.

"The revolution is already underway and the horizon towards which its young protagonists are looking, clear and shared: cultivating the land creating value for the environment, for those who produce and for those who consume, promoting the principles of sustainable agriculture" .
Progress cannot be stopped, evolution is always active and only those who are able to grasp the change can continue to grow while others will find themselves facing insurmountable difficulties.
The change affecting the world of agriculture today derives from the "Green Deal" and the 17 "Sustainable Developments Goals". The European Union has set itself the goal of achieving carbon neutrality by 2050 by pushing farmers to explore innovative technologies and opportunities by networking with operators in other key sectors for decarbonisation. Today this graft becomes an essential alliance towards the gradual (and obligatory) exit from an economy model based on the use of fossil fuels to a fully circular economy.
This is how the earth, advanced technologies, intelligence and opportunities are moving to redesign the present and the future of agriculture, making it more energy efficient, inclusive and circular.